• Bear Liu

    UX/UI Designer · Marketing Specialist

    An 11-year-experienced designer, a published book writer and an iTunes Award-winning podcaster. Have 6 years of UX design experience and was involved with Apple's best apps of the year projects. Living in Auckland with family, open to roles related to UX/UI.

    Job Tag: UX Designer / UI Designer / Multimedia designer / Mobile Application Designer / Multimedia Specialist / Video Specialist / Social Media Specialist / Marketing Specialist​

  • Competency

    Things I've picked up over the years

    UX Design / Research

    Wireframing / Prototyping / User Research / Usability Testing / Product Management / Analytics


    Social Media Marketing / Digital marketing / Content Marketing


    Video shooting / Video Editing / VFX / Audio Editing

    Design Tools

    Sketch / Photoshop / Illustrator / InDesign / Final Cut Pro / After Effects / InVision

    UI Design

    Visual Design / Interaction Design


    Podcasting / Vlogging / Blogging

  • Experience

    My work experiences in the past few years

    Marketing Specialist

    HealthPost Ltd - New Zealand

    Apr 2018 - Present

    Plan, design and execute campaigns.
    Create compelling video contents to meet business requirements.

    Multimedia, Graphic and Web Designer

    BioBalance Ltd - New Zealand

    Aug 2016 - Apr 2018

    Plan, design and develop web, graphics and multimedia content for the digital marketing strategies.
    Contribute as required to the overall development of brand styles and guidelines.

    Executive Director / Founder

    LKGOOD Design Ltd - China

    Apr - 2010 - Jul 2016

    Bear was the Executive Supervisor of LKGood Design, which is a mobile app development team. He was involved in more than 30 projects of app developing as UX designer, product manager and team leader.

    University Lecturer

    Yunnan University - China


    As the lecturer of the courses below:

    • Digital Marketing
    • Understanding the Interaction Design
    • Understanding UX design
  • Portfolio

    A selection of projects I worked on


    Started the Read With Bear project from 2016 to 2018, which shares 54 books insights with more than 1,000 members.

    Role: Founder / Content creator / Web designer


    Built the official Chinese website for a New Zealand natural health product

    Role: Web designer

    App - WeShare Plus

    An app can post to WeChat and Weibo at the same time with just one tap

    Role: Product manager / UX and UI designer


    "iBeads is the most boring and useless app, but developed most interestingly and seriously." - Sina Tech

    Role: UX/UI designer

    365 Days of Masterpiece

    The Editor's Choice of App Store and won Apps of the Year Award by Apple in 2015

    Role: UX designer / leader of dev team

    Twelve Beauties of Prince Yon

    The first digital app of the most significant museum of China

    Role: UX designer / leader of dev team

    The Moon

    The iTunes featured interactive iPad app about the moon and the space provides a dynamic way to learn astronomy.

    Role: UX designer / leader of dev team

    Jobs the movie

    The official app of the first movie based on true stories of Steve Jobs.

    Role: UX/UI designer, Product Manager

    Ghost World

    The best thrilling original story show of China with thousands of members.

    Role: UX/UI designer, Product Manager

  • Case Studies

    Stories behind the projects

  • Recommendations


    Ruth Boyes

    General Manager at

    BioBalance Ltd

    "Bear has a calm, controlled and very organised way of working. He prepares well for meetings and offers a very considered viewpoint when asked. His creativity and ability to take English content and make it relevant for Asian customers has been very valuable for BioBalance across our Wechat and Weibo platforms."

    Simon Young

    Founder of Red Circle Network

    “I love Bear's work and I look forward to meeting him in person. In 2015, Bear met one of our clients and interviewed him for his online video series. Recently I finally saw the outcome of that interview: fantastic. Great exposure and storytelling for our client, and a worthy and interesting piece of creativity.”

    Zoe Zhou

    Head of Marketing, China at Udacity

    "Bear has an astute insight of upcoming product and technology trends, good understanding of the local and international context, is highly energetic, efficient and is a great guy to work with. He has been extremely helpful to our China based startup business. It was a real pleasure to work with Bear on a podcast interview about our baby product when it was newly launched. His advice on the product and business from time to time also has been valuable to us."

  • Check my CV

    Get a copy of my CV. Or contact me for more info.

    All Posts